Evaluation Question 2

How effective is the combination of your main product and ancillary products?

Throughout the whole project we have tried to link and relate the ancillary products to our main product, the music video. Starting out with our ancillary products we had to make a digipak and an advert poster that would be featured within a magazine. The way in which we designed our digipak was similar to the previous album covers of The Weeknd, adopting the style of the use of three colours for the colour scheme; however, we decided to put our own twist on it and challenge the usual conventions of The Weeknds use of dark colours and opt for a brighter more vibrant image. Although we did this it was still visible that the digipak we recreated was for the artist The Weeknd as the style of image mimicked this. Some of the images within the digipak have a black and white effect added to them which is more like the typical conventions of The Weend.

The advert poster within the magazine featured the same images used in  the digipak and also the album cover. The poster compliments the digipak as its in keeping with the idiosyncratic style adopted from The Weeknd. We also decided to include twitter and facebook pages of the artist that would enable people to follow them, promoting the ever growing social interaction websites which have become because of the development of web 2.0. This whole project was targeted mainly at the younger generation as they are more likely to appreciate the genre wee have chosen, this also inspired us to add the facebook and twitter pages as this generation are more technologically able.

The main man that features in our music video, Roger, is styled the same throughout and remains in the same clothes for the photos used for our ancillary products. This anchors our video to our ancillary products as we have kept the same theme and style throughout our project. The whole idiosyncratic style of The Weeknd is simple, black and white images with the occasional effect. The songs of The Weeknd often have heavy drug and alcohol abuse within them which is something we have included within our project. The song 'Rolling Stone' is a dark and depressing song which we have tried to reflect in our video as well as our ancillary products. The video itself is mainly shot in black and white using the 'bleach bypass' effect which makes the video look very realistic and similar to the style of the artist. There were many taboo topics included in the song such as drug and alcohol abuse, both of the ancilary products show this, with the girl smoking and the bottle of pills. In the video that main character lights a cigarette in keeping with the taboo topics.

Overall i believe that the combination of all three products produced were very effective. Although we slightly challenged the conventions by adapting the colours we managed to recreate something that was in keeping with the style of The Weeknd. With the song lyrics being fairly emotive i believe our music video is able to evoke feeling from an audience and maybe allow the audience to sympathise with the main artist.