Choosing the song

The choice of song after deciding on the artist we were going to use was also difficult, There were many songs that we thought about such as 'trust issues' and 'wicked games'. Both of these songs are similar to the one we chose which ended up being 'Rolling stone'.
This song is about the artist talking about a girl that he cares about and needs. He appearss to be slightly depressed and the lyrics include him talking about 'weed' and 'serotonin' which fits in with the conventional drug issues we see in the R&B genre. We wanted to choose a song that we would be able to create a video to and target a certain demographic and by choosing this song we believe that wee are able to target the teenage demographic as it has certain elements of social identification in that some people may be able to relate themselves to.

If you look and listen to the lyrics of the song you can use imagery to create what you think the video will look like. The things to expect in our music video would be a main character playing the artist, a female, drugs and a frequent use of dark images to convey the depressing and dark feel of the song. Our main character will be dressed in a way that is symbolic of The Weeknds style.
This choice of artist and song was slightly easier to do as the songs and images of The Weeknd are more realsitic than the other R&B videos we analysed. With this song we would be able to local locations such as peoples houses and alleys giving it a lifelike look and making it relatable.