Choosing the Artist

Eugene, Callum and i had a small production meeting when thinking about what artist to decide upon we had already identified the most popular genre of music within our school sixth form and this was R&B. There were any artists we discussed such as Chris Brown, Usher, R Kelly, Ne-yo, Drake ect but we wanted to do something slightly different and look for an artist that maybe wasn't as well known as the iconic and well known R&B artists at this moment in time.
 By choosing The Weeknd we recognised this may be more challenging as he is a new and upcoming artist there was not much to anchor our ideas for the video to. This is slightly different to the typical R&B genre you would associate with someone such as Usher, we decided to break away from this and chose The Weeknd as its something contemporary and slightly more exciting, also the older R&B videos can sometimes be seen as slightly 'cheesy' something we don't want to create within our video.
The Weeknd often sings about different emotions which is very apparent in his songs. Slightly more risque and taboo topics are often featured within his lyrics such as drug and alcohol abuse and the problems they cause within day to day life and relationships.