Thursday, 26 April 2012
Wednesday, 25 April 2012
Choosing the song
The choice of song after deciding on the artist we were going to use was also difficult, There were many songs that we thought about such as 'trust issues' and 'wicked games'. Both of these songs are similar to the one we chose which ended up being 'Rolling stone'.
This song is about the artist talking about a girl that he cares about and needs. He appearss to be slightly depressed and the lyrics include him talking about 'weed' and 'serotonin' which fits in with the conventional drug issues we see in the R&B genre. We wanted to choose a song that we would be able to create a video to and target a certain demographic and by choosing this song we believe that wee are able to target the teenage demographic as it has certain elements of social identification in that some people may be able to relate themselves to.
If you look and listen to the lyrics of the song you can use imagery to create what you think the video will look like. The things to expect in our music video would be a main character playing the artist, a female, drugs and a frequent use of dark images to convey the depressing and dark feel of the song. Our main character will be dressed in a way that is symbolic of The Weeknds style.
This choice of artist and song was slightly easier to do as the songs and images of The Weeknd are more realsitic than the other R&B videos we analysed. With this song we would be able to local locations such as peoples houses and alleys giving it a lifelike look and making it relatable.
This song is about the artist talking about a girl that he cares about and needs. He appearss to be slightly depressed and the lyrics include him talking about 'weed' and 'serotonin' which fits in with the conventional drug issues we see in the R&B genre. We wanted to choose a song that we would be able to create a video to and target a certain demographic and by choosing this song we believe that wee are able to target the teenage demographic as it has certain elements of social identification in that some people may be able to relate themselves to.
If you look and listen to the lyrics of the song you can use imagery to create what you think the video will look like. The things to expect in our music video would be a main character playing the artist, a female, drugs and a frequent use of dark images to convey the depressing and dark feel of the song. Our main character will be dressed in a way that is symbolic of The Weeknds style.
This choice of artist and song was slightly easier to do as the songs and images of The Weeknd are more realsitic than the other R&B videos we analysed. With this song we would be able to local locations such as peoples houses and alleys giving it a lifelike look and making it relatable.
Evaluation Question 2
How effective is the combination of your main product and ancillary products?
Throughout the whole project we have tried to link and relate the ancillary products to our main product, the music video. Starting out with our ancillary products we had to make a digipak and an advert poster that would be featured within a magazine. The way in which we designed our digipak was similar to the previous album covers of The Weeknd, adopting the style of the use of three colours for the colour scheme; however, we decided to put our own twist on it and challenge the usual conventions of The Weeknds use of dark colours and opt for a brighter more vibrant image. Although we did this it was still visible that the digipak we recreated was for the artist The Weeknd as the style of image mimicked this. Some of the images within the digipak have a black and white effect added to them which is more like the typical conventions of The Weend.
The advert poster within the magazine featured the same images used in the digipak and also the album cover. The poster compliments the digipak as its in keeping with the idiosyncratic style adopted from The Weeknd. We also decided to include twitter and facebook pages of the artist that would enable people to follow them, promoting the ever growing social interaction websites which have become because of the development of web 2.0. This whole project was targeted mainly at the younger generation as they are more likely to appreciate the genre wee have chosen, this also inspired us to add the facebook and twitter pages as this generation are more technologically able.
The main man that features in our music video, Roger, is styled the same throughout and remains in the same clothes for the photos used for our ancillary products. This anchors our video to our ancillary products as we have kept the same theme and style throughout our project. The whole idiosyncratic style of The Weeknd is simple, black and white images with the occasional effect. The songs of The Weeknd often have heavy drug and alcohol abuse within them which is something we have included within our project. The song 'Rolling Stone' is a dark and depressing song which we have tried to reflect in our video as well as our ancillary products. The video itself is mainly shot in black and white using the 'bleach bypass' effect which makes the video look very realistic and similar to the style of the artist. There were many taboo topics included in the song such as drug and alcohol abuse, both of the ancilary products show this, with the girl smoking and the bottle of pills. In the video that main character lights a cigarette in keeping with the taboo topics.
Overall i believe that the combination of all three products produced were very effective. Although we slightly challenged the conventions by adapting the colours we managed to recreate something that was in keeping with the style of The Weeknd. With the song lyrics being fairly emotive i believe our music video is able to evoke feeling from an audience and maybe allow the audience to sympathise with the main artist.
Throughout the whole project we have tried to link and relate the ancillary products to our main product, the music video. Starting out with our ancillary products we had to make a digipak and an advert poster that would be featured within a magazine. The way in which we designed our digipak was similar to the previous album covers of The Weeknd, adopting the style of the use of three colours for the colour scheme; however, we decided to put our own twist on it and challenge the usual conventions of The Weeknds use of dark colours and opt for a brighter more vibrant image. Although we did this it was still visible that the digipak we recreated was for the artist The Weeknd as the style of image mimicked this. Some of the images within the digipak have a black and white effect added to them which is more like the typical conventions of The Weend.
The advert poster within the magazine featured the same images used in the digipak and also the album cover. The poster compliments the digipak as its in keeping with the idiosyncratic style adopted from The Weeknd. We also decided to include twitter and facebook pages of the artist that would enable people to follow them, promoting the ever growing social interaction websites which have become because of the development of web 2.0. This whole project was targeted mainly at the younger generation as they are more likely to appreciate the genre wee have chosen, this also inspired us to add the facebook and twitter pages as this generation are more technologically able.
The main man that features in our music video, Roger, is styled the same throughout and remains in the same clothes for the photos used for our ancillary products. This anchors our video to our ancillary products as we have kept the same theme and style throughout our project. The whole idiosyncratic style of The Weeknd is simple, black and white images with the occasional effect. The songs of The Weeknd often have heavy drug and alcohol abuse within them which is something we have included within our project. The song 'Rolling Stone' is a dark and depressing song which we have tried to reflect in our video as well as our ancillary products. The video itself is mainly shot in black and white using the 'bleach bypass' effect which makes the video look very realistic and similar to the style of the artist. There were many taboo topics included in the song such as drug and alcohol abuse, both of the ancilary products show this, with the girl smoking and the bottle of pills. In the video that main character lights a cigarette in keeping with the taboo topics.
Overall i believe that the combination of all three products produced were very effective. Although we slightly challenged the conventions by adapting the colours we managed to recreate something that was in keeping with the style of The Weeknd. With the song lyrics being fairly emotive i believe our music video is able to evoke feeling from an audience and maybe allow the audience to sympathise with the main artist.
Tuesday, 24 April 2012
The poster
This is the poster that we designed to be within a magazine, it is designed to promote and enhance the artists name by featuring their album cover and other photos of the artist. When looking at other examples we found that the posters often featured the artist and the album/single they had released. On the poster our group made we included the twitter and facebook page of The Weeknd which not only made it more contamporary but also suits the age group at which this genre and artist aims his music at. There is also a smartphone bar code that is available to scan allowing an app ono your phone. The poster also promotes the Brit Awards which is very popular with a variety of ages. The layout of the poster is simple and organised something that the original album covers of the artist evoke.
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