Audience Identification

When choosing the genre of our music video, we also had to take into consideration our target audience. Target audience is defined by a number of aspects, these are gender, age, social status and media consumption.
When talinking about social grouping we are looking at age, gender and social status.The age group we are targeting is between 16 and 22, we decided to choose ths age group as it reflects our own age and the actors in the video are of similar age. We also considered 'social status classification' where we thought best to aim our film to those C1-E, meaning people of middle class through to the unemployed. We have chosen to aim the music video at both genders as R&B is very popular with both males and females.
Graham Burton has a theory called media grouping when you target an adience with the same media intrest from the tv they watch down to the magazines they read. The TV programmes that our target audience will be watching are those featured on channels such as E4, MTV, Channel4 and ITV. These channels often feature talent or reality shows. They are also programmes directed to older teenagers and young adults.
The magazines that our target audience would be reading would be magazines such as Heat, More, Grazia, Star, Glamour and Cosmopolitan for women and magazines such as Nuts, Zoo and FHM for men. These magazines are often read by people who are into celebrities life and intrested in fashion. These magazines also focus on body issues often displaying the idea of the 'perfect body' for males and females. This is fairly important as within alot of R&B music videos if not all, there are young beautiful women and men parading around often in swimwear showing fit and toned bodies.