It is believed that audiences actively select what they view, listen to and read. Blumler and Katz came up with the uses and gratifications theory which studies the reasons as to why someone would like to watch, listen to or read something. By catorgorising the different reasons marketing companies are able to pin point how they target their audience. They said media has a way of informing and educating, identifying, entertaining, providing a means of escape and allowing audiences to socially interact with one another.
INFORMING & EDUCATING- This is when the audience has chosen to watch something that they believe will help them understand the topic or subject discussed within what they are watching.
ENTERTAINING- This means when the audience is entertained by the media they are consuming, eg comedy.
IDENTIFY- This is when the audience is able to relate to the subject matter within the meadia they are consuming, this could be in the form of a movie or maybe a magazine article similar to a situation someone has been in, eg Jeremy kyle.
ESCAPE- This means when the audience feel like they can get out of their normal lives and associate themselves with the lives of the people in the media they are consuming. R&B music videos are especially important within escapism as they offer images of money, cars, masions and beautiful women which not verybody has within day to day life.
SOCIAL INTERACTION- This is when the audience can talk to one another via the media or make profiles/blogs about themselves.
Thursday 16 February 2012
Audience Identification
When choosing the genre of our music video, we also had to take into consideration our target audience. Target audience is defined by a number of aspects, these are gender, age, social status and media consumption.
When talinking about social grouping we are looking at age, gender and social status.The age group we are targeting is between 16 and 22, we decided to choose ths age group as it reflects our own age and the actors in the video are of similar age. We also considered 'social status classification' where we thought best to aim our film to those C1-E, meaning people of middle class through to the unemployed. We have chosen to aim the music video at both genders as R&B is very popular with both males and females.
Graham Burton has a theory called media grouping when you target an adience with the same media intrest from the tv they watch down to the magazines they read. The TV programmes that our target audience will be watching are those featured on channels such as E4, MTV, Channel4 and ITV. These channels often feature talent or reality shows. They are also programmes directed to older teenagers and young adults.
The magazines that our target audience would be reading would be magazines such as Heat, More, Grazia, Star, Glamour and Cosmopolitan for women and magazines such as Nuts, Zoo and FHM for men. These magazines are often read by people who are into celebrities life and intrested in fashion. These magazines also focus on body issues often displaying the idea of the 'perfect body' for males and females. This is fairly important as within alot of R&B music videos if not all, there are young beautiful women and men parading around often in swimwear showing fit and toned bodies.
When talinking about social grouping we are looking at age, gender and social status.The age group we are targeting is between 16 and 22, we decided to choose ths age group as it reflects our own age and the actors in the video are of similar age. We also considered 'social status classification' where we thought best to aim our film to those C1-E, meaning people of middle class through to the unemployed. We have chosen to aim the music video at both genders as R&B is very popular with both males and females.
Graham Burton has a theory called media grouping when you target an adience with the same media intrest from the tv they watch down to the magazines they read. The TV programmes that our target audience will be watching are those featured on channels such as E4, MTV, Channel4 and ITV. These channels often feature talent or reality shows. They are also programmes directed to older teenagers and young adults.
The magazines that our target audience would be reading would be magazines such as Heat, More, Grazia, Star, Glamour and Cosmopolitan for women and magazines such as Nuts, Zoo and FHM for men. These magazines are often read by people who are into celebrities life and intrested in fashion. These magazines also focus on body issues often displaying the idea of the 'perfect body' for males and females. This is fairly important as within alot of R&B music videos if not all, there are young beautiful women and men parading around often in swimwear showing fit and toned bodies.
Introductory Post
The brief we have chosen to do is the Music Video as it looks challenging and is something that our group has not done before. Our group also had to decide on a genre of music that wee will be following and that is R&B.We have chosen this genre as it most recognisable with the age group we are targeting and will enable us to include familier features see in the most iconic R&B music videos. We each bring skills required to make this music video.My group is made up of three members including myself, Eugene Bongi, who has experience in graphics as he has taken this for as and is also continuing this as an a2, this means he is able to sketch and help with the it side of the project. Callum Wilson will be contributing more in the area of writing as he has good language and writing skills which are key when thinking about the plot of the fil. I am good in the area of planning and organisation.
Subscribe to:
Posts (Atom)